Roku TVs start showing interactive pop-ups during related commercials

Photo by James Bareham / The Verge

Roku TVs have recently started showing interactive pop-up ads overlaid on related TV commercials received over cable or antenna, Cord Cutters News reports. An image posted by the publication shows a pop-up ad for Ghost Town that appeared during a Geico commercial (Ghost Town is sponsored by Geico). The matching pop-up included a prompt for the viewer to set a reminder using the Roku remote. Cord Cutters News says that the pop-ups will only display over ads that have partnered with Roku on the feature.

Although Roku is best known for its streaming hardware, last year on an episode of the Vergecast its CEO said that he believed the company was in the ad business rather than the hardware business. Previously the bulk of these ads have been...

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