Another convincing deepfake app goes viral prompting immediate privacy backlash

Image: @AllanXia

Zao, a free deepfake face-swapping app that’s able to to place your likeness into scenes from hundreds of movies and TV shows after uploading just a single photograph, has gone viral in China. Bloomberg reports that the app was released on Friday, and quickly reached the top of the free charts on the Chinese iOS App Store. And like the FaceApp aging app before it, the creators of Zao are now facing a backlash over a perceived threat to user privacy.

Twitter user Allan Xia posted a neat demonstration of what the app is capable of yesterday with a 30 second clip of their face replacing Leonardo Dicaprio in famous moments from several of his films. According to Xia, the clips were generated in under eight seconds from just a single...

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