With an antitrust case looming, Apple’s new login tool is tempting fate

On Monday, at its Worldwide Developer Conference in San Jose, Apple introduced a privacy-focused login tool called “Sign in with Apple.” Like similar products from Facebook and Google, Apple’s login tool will authenticate you into various apps made my third-party developers. But unlike the Facebook and Google products, Apple’s is designed to share as little data with developers as possible. If offers fine-grained permission controls to let you opt out of sharing your full name or email address, for example. And if you do choose to share your email address, Apple will generate a random alias for you and forward it to your real account.

When Craig Federighi introduced the idea on stage, it struck me as a powerful and attractive alternative...

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