Apple’s new sign-in button is built for a post-Cambridge Analytica world

In 2019, Facebook isn’t just a homepage; it’s a passport. As mobile apps look for an alternative to passwords, big networks like Facebook and Google have become login services, letting a single login sign you into dozens of different apps. As long as Facebook or Google will vouch for you, most apps are happy to take them at their word, using open protocols like OAuth to verify the login. In return, the big companies find out what you’re logging into and when. It’s a good deal for apps trying to avoid the friction of a sign-up process, and one of the many ways major tech companies have made themselves indispensable — or inescapable, depending on your perspective.

At its Worldwide Developers Conference this week, Apple threw a wrench into...

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