Snap’s big plan to turn Snapchat into a gaming platform

It’s an inevitability: if a platform gets big enough, eventually, it’ll support video games. It happened to the iPhone and Facebook, and now it’s happening to Snapchat. Early last month, Snap announced its first original game, Bitmoji Party, along with a handful of titles from third-party developers. It wasn’t exactly a surprising announcement, given that games are overwhelmingly the top-grossing form of mobile app; even platforms like Facebook Messenger are trying to get in.

But succeeding with a game on mobile is hard, and that challenge is only increasing as the space becomes more saturated. Snap’s solution? Going in a slightly different direction that leans into the company’s playful persona. Will Wu, Snap’s director of product and...

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