Microsoft is making Cortana better at holding conversations

Microsoft’s digital assistant, Cortana, fell behind Google Assistant and Alexa in 2018. The software giant has been slowly repositioning Cortana as a skill that can run anywhere, rather than a rival to Google, Amazon, or Apple’s assistants. Microsoft now appears to be targeting Cortana at more conversational interactions for workers who are organizing their days. At Microsoft’s Build developer conference this year, the company is showing examples of how Cortana will be able to respond to conversations and organize meetings and reminders proactively.

Cortana can already do a lot of these features today, but it’s the conversational element that has been improved. Microsoft acquired Semantic Machines last year, and in combination with...

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