Instagram is launching a camera redesign and dedicated shopping tags for creators

Instagram is announcing a couple of new features today that are designed to make the app more appealing to influencers, creators, and online business owners. It’s part of a broader shift within the company to position its photo-sharing app, which is now used by more than 1 billion people every month, as a kind of Facebook replacement. Younger users have for years been leaving the main app for greener, more hip pastures, and Facebook seems to recognize that Instagram is now at a scale and level of cultural ubiquity that it can begin carrying the torch — at least partially.

The first new feature, announced today at Facebook’s F8 developer conference, is a redesigned camera with what Instagram is calling Create Mode. The new mode will make...

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